Friday, May 25, 2018

Madera Speedway Partners With McCallister Precision Marketing

MADERA, CALIFORNIA (May 25, 2018) - McCallister Precision Marketing is proud to announce a multi-year agreement with California’s Madera Speedway.

The agreement makes McCallister Precision Marketing the Official Motorsports Marketing Company of Madera Speedway as well as a premier sponsor of the third-mile semi-banked asphalt oval located in Madera, California.

Owned by Tonya McCallister, McCallister Precision Marketing assists racing teams and drivers by providing them with quality customer service and marketing opportunities that will not only allow them to compete in the fast growing sport of racing, but to stay a lap ahead of the competition.

As part of the partnership one of the top-five drivers in points from Madera’s MAVTV-televised 51FIFTY Energy Drink Jr. Late Model Series, which features racers between the ages of 10 to 16 racing full sized late models, will be randomly selected to receive a Premier Marketing Package from McCallister Precision Marketing.

The Premier Marketing Package will include consulting, promotion, 10 free press releases and a free test session with McCallister Precision Marketing client Lee Faulk Racing and Development on the East Coast.

Lee Faulk Racing and Development, started by veteran racer Lee Faulk, has fielded limited late models, late model stock cars and super late models for a vast array of drivers, Verizon IndyCar Series competitor Pietro Fittipaldi, current NHRA Pro Stock racer Tanner Gray and 2012 Monster Energy NASCAR Cup Series Rookie of the Year Stephen Leicht.

“Partnering with Madera is very exciting,” said McCallister. “They have done a phenomenal job of offering a platform for younger racers to be able to race in a competitive series, yet still be in a heavier type of car. The transition for these young drivers will be much less of a learning curve when they make the next step. We are proud to be the marketing company that can assist them with their transition to the East Coast.

“Kenny Shepherd at Madera Speedway has done a great job with the 51FIFTY Energy Drink Jr. Late Model Series and they have a ton of talent racing in all of their series at Madera. We look forward to working with Kenny and everyone at Madera,” McCallister said.

Madera Speedway’s Kenny Shepherd said the partnership with McCallister Precision Marketing will benefit both the track and the competitors and he’s looking forward to the partnership.

"My goal has been to put the steps back on the ladder to the top of our sport and every move I've made has been to provide a platform where talent can shine beginning at the short tracks,” Shepherd said. “Connecting with McCallister Precision Marketing is the next step in providing the strongest foundation possible for rising talent racing in our program at Madera Speedway. One of our young drivers in the top five of the 51FIFTY Jr. Late Model Series will benefit greatly from our relationship with MPM. We are very excited we were able to make this happen for our drivers."

This weekend’s activities begin with an open practice on Friday night from 5 p.m. – 8 p.m. On Saturday, pit gates open at 10:30 a.m. with practices beginning at 12:45 p.m. Qualifying follows at 2:45 p.m. with the first heat races and main events beginning at 4:15 p.m. Opening ceremonies are slated for 5:30 p.m. The special Military Tribute is a must-see and fans are encouraged to arrive early to pay their respects to our veterans and our fallen heroes.

Tickets are value priced at just $15 for adults, $13 for seniors, $7 for youth ages 6-12, and kids five and under are free! Military are free for this special event!

For more information about Madera Racing on MAVTV please visit or For more information on RPM Mortgage and to obtain loan information please visit and for more information about 51FIFTY Energy Drink visit

Madera Speedway is presented by major partners RPM Mortgage, 51FIFTY Energy Drink, Nut Up Industries, NICERIDE, iPull-uPull, and Color Fast Industries.

Madera Racing on MAVTV airs Thursdays re-runs of the 2017 season every week. The show airs at 5 p.m. and 8 p.m. PST and is also available on the Lucas Oil Racing TV app. New 2018 episodes will begin airing June 7th.