Photo Courtesy Jason Wedehase

Via Madera Speedway PR

MADERA, CALIFORNIA (February 28, 2018) – Lifestyle brand NICERIDE out of San Diego, CA is the latest company to partner with Madera Speedway for its 2018 MAVTV-televised racing season. NICERIDE will be highly visible during the RPM Mortgage Pro Late Model Series and 51FIFTY Energy Drink Jr. Late Model Series races, presenting bonus awards during the halfway TV break at each event.

18 MAVTV telecasts will be filmed at the one-third mile speedway this year over the course of nine nights of Pro Late Model and Jr. Late Model competition. Each Pro Late Model race is at least 80 laps, with a break during the competition for teams to make adjustments on the front stretch and for the top-five to conduct TV interviews. Awards from NICERIDE will be handed out during this break. All nine Jr. Late Model races are 80 laps this season as well.

NICERIDE was founded on a vision to create a clothing brand that embraces all walks of life, locally, regionally, and worldwide. Since 2013, NICERIDE has set out to promote a lifestyle that emphasizes the three most important aspects of our lives - Family, Friends, and most importantly Fun!

“NICERIDE is excited to partner with Madera Speedway for the 2018 racing season on MAVTV,” CEO Chris Merziotis said. “Our brand of lifestyle apparel matches perfectly with the race fans and families that attend the speedway for the "edge of your seat" racing events. We look forward to supporting this race season and being at the events to engage with fans of the drivers of Madera Speedway, as "life is 1NICERIDE".”

The 2017 campaign at Madera Speedway was one of its most successful stock car seasons in track history, with a season long average of more than 40 Late Models on the grounds each race. New sponsorships look to propel 2018 to even greater heights.

“We are very excited about our marketing relationship with NICERIDE for the 2018 racing season on MAVTV from the Madera Speedway,” Promoter Kenny Shepherd said. “NICERIDE is a perfect fit for us with it being a growing West Coast based company. Our fan base across the country will learn a lot about the NICERIDE brand during this exciting racing season”

It all begins on March 10th with the RPM Mortgage Pro Late Models racing for 100 laps and $5,000 to win, while the 51FIFTY Energy Drink Jr. Late Models battle for 80 laps.

Learn more about NICERIDE at www.1NICERIDE.com

For more information about Madera Racing on MAVTV please visit www.racemadera.com or www.mavtv.com. For more information about RPM Mortgage and to obtain loan information please visit www.rpmwins.com and for more information about 51FIFTY Energy Drink visit www.51fiftyenergydrink.com

Madera Racing on MAVTV airs Thursdays re-runs of the 2017 season every week. The show airs at 5 p.m. and 8 p.m. PST and is also available on the Lucas Oil Racing TV app.

Madera Speedway MAVTV-televised racing schedule
Complete track schedule at www.RaceMadera.com

March 10th - Madera Speed Fest! Race #1 of the MAVTV televised RPM Mortgage Pro Late Model Series $5,000 to win 100 Lap main Event (Split 50s), Race #1 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then the final 30 laps), , Toyota Sedans, Mini Cup vs Bandoleros Series

April 7th - The BIG EGG HUNT for the Kids Presented by the Hampton Inn and Suites, Race #2 of the MAVTV televised RPM Mortgage Pro Late Model Series $2,000 to win 80 laps (50 laps then a break, then 30 laps), Race #2 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then the final 30 laps), MSTs, Toyota Sedans, , Mini Cup vs Bandoleros Series

April 28th - $15 Ticket Night! Race #3 of the MAVTV televised $2,000 to win RPM Mortgage Pro Late Model Series 80 laps ( 50 laps then a break, then 30 laps), Race #3 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then 30 laps), Madera Hobby Stocks, Toyota Sedans, , Mini Cup vs Bandoleros Series

May 26th- $15 Ticket Night! Military Tribute Night presented by 51FIFTY ENERGY DRINK (All active and retired military get in the grandstands for FREE!) Race #4 of the MAVTV televised $2,000 to win RPM Mortgage Pro Model Series 80 Laps (50 Laps then a break, then 30 laps), Race #4 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then 30 laps), Toyota Sedans, MST , Mini Cup vs Bandoleros Series

June 30th - Reverend Ron Spencer's Red, White and Blue Classic and BIG FIREWORKS SHOW! !) Race #5 of the MAVTV televised $2,000 to win RPM Mortgage Pro Model Series 80 Laps (50 Laps then a break, then 30 laps), Race #5 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then 30 laps), MST (48 lap main spilt 24’s) , Toyota Sedans (48 lap main, split 24's), Mini Cup vs Bandoleros Series

July 28th - Summer Speed Fest $5,000 to win Race #6 of the MAVTV televised RPM Mortgage Pro Late Model Series 100 laps (split 50’s), Race #6 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then 30 laps), MSTs, Mini Cup vs Bandoleros Series

August 25th - Race # 7 of the MAVTV Televised $2,000 to win RPM Mortgage Pro Model Series 80 laps (50 then 30), Race #7 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, then 30 laps), Mini Cup vs Bandoleros Series , Legends of the Pacific, Toyota Sedans

September 22nd - Race #8 of the MAVTV televised $2,000 to win RPM Mortgage Pro Late Model Series 80 laps (50 laps then 30), Race #8 of the 51FIFTY Jr. Late Model Series 80 laps (50 laps then a break, the 30 laps), MST, Toyota Sedans, Mini Cup vs Bandoleros Series

October 6th - 150 Lap $10,000.00 to WIN SHORT TRACK SHOOTOUT for the MAVTV televised RPM Mortgage Pro Late Model Series 150 laps! (race #9 of the televised championship), Lucas Oil Modifieds 75 lap TV race! Race #9 of the 80 lap 51FIFTY Jr. Late Model Series and the Mini Cup vs Bandoleros Series