From Blakesley Sports Media

MADERA, CALIFORNIA (March 10, 2013) – Since the Madera Jr. Late Model Series was announced last fall it has been a hot topic in the racing world. The first race event for the new Jr. Late Model Series is this Saturday night March 12th at the LoanMart Madera Speedway, and 51FIFTY Energy Drink has come onboard as the title sponsor for the new series.

51FIFTY Energy Drink CEO Carlos Vieira states “We are proud to be the title sponsor of this new series that will provide opportunities for young talented drivers seeking to launch a career in Motorsports.”

Drivers ages 10-16 years old in the 51FIFTY Energy Drink Jr. Late Model Series will gain national exposure thanks to all eight races 50 lap races in the series being televised on MAVTV as part of a TV package broadcast from LoanMart Madera Speedway in 2016. The drivers compete in cars nearly identically prepared to the LoanMart Open Late Models. The Open Late Models also will race on Saturday night with a blockbuster field competing in a 125 lap feature for $5,000 to win.

“51FIFTY Energy Drink is a company that is rapidly growing and I think it is a perfect fit for our innovative Jr. Late Model Series. We have a strong plan in place to grow the series and sponsorship over the next three years, and we are excited about our relationship with 51FIFTY Energy Drink for the Series” Kenny Shepherd.

The 51FIFTY Energy Drink Jr. Late Model Series competes in full size late models once a month in an eight race championship at the LoanMart Madera Speedway in 2016. The first race is on March 12th and the last race is on October 8th. For more information about the series please visit www.racemadera.com.

For more information about 51FIFTY Energy Drink please visit www.51fiftyenergydrink.com.